About Us

Hi, I’m Aniello, but most people know me as Nielo on the ball field.

I’ve always loved hats. What started as making custom merch for the softball teams I play on slowly turned into a creative outlet and a fun way to contribute to the communities I’m a part of. Eventually, that led me to create Nielo Brims and see where it could go.

A lot of the designs are inspired by things I’m around every day: softball, NYC, Italian heritage, bars, competition, friends, and the random ideas that pop into my head and somehow end up on a hat.

I wanted the site to feel more like a clubhouse than a merch store. Somewhere that feels fun, personal, and connected to the people and places that inspired it.

Really appreciate you stopping by. Whether you’re here because of a team, a friend, a local business, or just happened to come across the site, I’m glad you’re here.